Swiss Pavilion

World Expo 2020 Dubai

The Organizer : WorldExpo Dubai 2020

The World Expo Dubai 2020 will be a 438-hectare area (1083 acres) located between Dubai and Abu Dhabi cities, near Dubai emirate’s western border with Abu Dhabi emirate. The master plan, designed by the American firm HOK, is organized around a central plaza, entitled Al Wasl (meaning « the connection » in Arabic language).

150 Countries

More than 150 countries have already confirmed their participation in this exhibition organized on the theme « Connecting minds, building the future« .


About 25 million visitors are expected, including 30% from the United Arab Emirates (UAE) and 70% from abroad. Thus, for the first time, a world exhibition will attract more international visitors than visitors from the host country.

Swiss Pavilion

In reference to the Bedouin tents, Pavillon Suisse will be inspired by a sustainable construction method based on structural elements and textile membranes. The tour of the pavilion will be like a hike. During a guided tour, visitors will discover Switzerland and how it intends to meet future challenges.
The Council of States approved the message on the request for credit for Switzerland’s participation in the 2020 World Expo in Dubai, paving the way for preparations for the Swiss Pavilion. The total budget has been set at 14.84 million francs, nearly half of which will be borne by sponsors. Given the economic and geopolitical weight of the host country and the whole region, participation in this exhibition offers Switzerland an interesting opportunity to present its assets in the fields of education, research, innovation, economics and foreign policy.

The Memories Diary Table Book

The Madame Magazine Dubai With the Participation of the Swiss embassy for the emirates will also publish a unique Memories Diary Table Book to celebrate the event. The Memorable Dairy will be launched in presence of UAE elite-class, VIP, members, partners, dignitaries, honorary guests and supporters.

Book your advertising 

The Memories Diary Table Book provides an opportunity for local, regional and international companies and organisations to immerse and position themselves in UAE Exhibition and Conferences.

Download the MediaKit

To view our current media offerings, please fill out the form below and you will be provided access to download PDFs of our media kits and advertising opportunities.

The Swiss Pavilion shall distribute the Book:

Languages: All articles are bilingual English and French
Periodicity: 1 year
Circulation: Middle-upper social class, nationals and expatriates.
Editorial profile: Economic & Business Dairy
Distribution: Switzerland , all Emirates
To all visitors of the Swiss Pavilion, Presidents and Senior Executives ; C-Level and M-D management, CEOs, Presidents, Chairmen, Bankers, Economists, Investment Promotional Bodies in UAE and Switzerland.
Embassies and consulates, Swiss Business Councils….
Distribution and display in Dubai International Airports Dubaï and Abu Dhabi International Airport: First and business Class lounges, Departure and Arrival Media stands (GLS International Media Placement).
All Etihad Airways flights (first and business class)
5 star-hotels( Swiss Hotel Deluxe) , Etihad Towers Abu Dhabi Social, cultural (Alliance Francaise, Culture &Co,…) and trendy public places: Schools (French, American,…), Universities (Sorbonne, Dubai Canadian University,…) Hospitals, Clinics (JBR, Healthcare City, HFE, GDC, The Cure, Dental Clinics,…) Hotels, Restaurants, Spas, (Paul, La Brioche, Galler…). In all health and social clubs (British Club, Hiltonia clubs, Equestrian Club, Golf clubs, Dubai Club,…) Within all active French associations such as Dubai Social Club, Abu Dhabi Accueil Swiss, UFE, FBG, FBC,…


– The publication is in English / French language
– The advertisements are payable upon invoice received or in special terms agreement, at least 50% hen ordering; 50% at material sent.
– Our publications are available in 3 different formats: 1) The Memories Dairy Book 2020 (Hard Copy  English version) 2) The Memories Diary Book  2020/21 (English Electronic version) 3) Website format, English .
– Every advertisement included in the Hard Copy Version will be automatically transferred in two other formats, i.e. CD-ROMs and websites, without any additional charges.
– The Memories Dairy Book shall be downloaded free of charge from websites.



Local, Regional and International Circulation

This Memorable Diary Book 2020 should be offered to :

  • – Her Excellency, Reem Al Hashimy, UAE Minister of State for International Cooperation, director general of Dubai Expo 2020.
  • – His Highness Sheikh Mohammed Bin Rashid Al Maktoum (Vice President and Prime Minister of the UAE and the Ruler of Dubai).
  • -Her Excellency, Maya Tissafi,  Ambassador of Switzerland to the U.A.E. and more…

Madame Magazine Dubai
Switzerland Office

Official delegate Yalom SARL
Avenue du Ritz 35, Sion

+41 27 323 04 04

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