A GENEVA WATCHMAKER
Time flies, but we inherited wings from our tradition; we consider it our responsibility to nurture this precious heritage in order to pass it on to future generations. Humans have always dreamed of flying, and Emile Chouriet chose to echo this dream with its first timepiece, “Les Ailes du Temps”, placing itself under the patronage of Daedalus. Father of Icarus in ancient Greek mythology, Daedalus represents the archetype of the skilful craftsman and artist who manages to escape imprisonment by manufacturing his own wings. These wings are an allegory of the dream of humanity to transcend its finitude through technology and art, and have since become part of the DNA of our brand.
Jean Depéry, the founder of the Emile Chouriet manufacture, also had a dream. Descending from a family involved in the watchmaking industry in Geneva since the 17th century, after studies in microengineering and a successful career of his own in the conception and production of watch components, in 1998 he decided to take the next step and create his own timepieces. He named the company after Emile Chouriet, a gifted 17th century watchmaker for whom his own ancestor, François Dagobert Depéry, had produced components. The name is a testimony to Jean Depéry’s vision: a tribute to the collaboration between his ancestor and the master watchmaker, it underlines the continued importance of the union of talents and expertise in the field of luxury timekeeping.
In 2012, as we opened a new factory in Meyrin and reinforced our team of talented craftsmen and professionals, the founder’s daughters, Marion and Sophie, both joined the company as marketing manager and as art director respectively, bringing a breath of fresh air. Since then, the wings of our original design have mutated into waves, butterflies, petals of flowers or solar rays, and each new timepiece helps us forge our identity at the same time as it is inspired by it, enriching a catalogue that combines overall coherence and constant innovation.
To manufacture exceptional watches, Emile Chouriet harvests what history has to offer and puts this knowledge to work within an alliance of the best craftsmanship available today. Drawing from the heritage of excellence and elegance of the Swiss tradition to bring it into new territory, the Emile Chouriet manufacture quickly became a successful brand, marking a new step in the history of the founding family.
Poetry in Millimetres
Working with cutting edge technology at the crossroads between tradition and modernity, we continually invest in new projects, researching and developing new models and collections. We produce in-house mechanical movements and are currently developing our own assortment, the beating heart of the watch movement, a once in a lifetime opportunity for a watchmaker. We ceaselessly redraw the parts to find to perfect curve and manufacture the perfect balance; timekeeping is poetry in millimetres.